Glyphs of Time :: a blog by jarvis grant

April 21, 2012

Photoshop World DC 2012: Cool & Fun

PSW 2012 Seal

Photoshop World DC Seal

Well Photoshop World DC has come and gone! It was great having Photoshop on the Green & Yellow Metro line. No airports hassles, no hotel hang ups, just a quick three block walk to the Metro and then a quick 15 minute ride. BAM, I’m there! Photoshop World, a three day Photoshop Lovefest!  Yet I must confess, it’s not the experience it used to be for me ten years ago. While I felt I knew my way around Adobe Photoshop back in 2000, I began my digital imaging experience with Aldus PhotoStyler 1.0 in 1993 and migrated to Photoshop 3.0 in 1995 (Adobe bought Aldus). Photoshop 5.0 was still quite the Magic Box. Scott Kelby and NAPP  (National Association of Photoshop Professionals) opened a brave new world of digital imaging and design to me. Back then Photoshop World was simply amazing! Back in the day, Photoshop was a design, illustration, and prepress tool. Despite its name, there was very little photography going on at Photoshop World. There was only John Paul Caponigro and Jim Divitale talking about Photoshop for photographers.

Joe McNally explains speedlite technique with yours truly as workshop model! ©Jarvis Grant

Well, now all of that has changed. Photoshop World is extremely photography centric.  There’s was very little talk of design issues, no prepress except for two sessions by Dan Margulison LAB color, some video and some web, and a little video. The rest was photography. I should be happy, right? Well, I was. But after 30 plus years as a photographer and arts educator, I know the relationship of exposure of/stop, shutter speed and ISO, marketing, an exhibiting fine art photographer, etc. Plus, I also know that gear has very little to do with great image making. I’m also a Photoshop ACE (Adobe Certified Expert). I say that not to imply I’m a giant Photoshop Intellect. Not by any means.  For the most part Photoshop World, this year, allowed me to see that I was on the right track in my continued career goals, and that I actually know a thing or two! But hey, I am always looking for a couple of jewels to add to my utility belt.

Those pearls of wisdom and magic did present themselves to me from Calvin Hollywood and Greg Hessler. I got my Photoshop fix from German photographer Calvin Hollywood and my photography inspiration from Greg Hessler. Plus the mad cap antics Russell Preston Brown can be a bit “over the top” they never, ever disappoint! Not to mention some old tile religion from from speedlite wizard  and photo journalist Joe McNally. Some really good stiff. Whoa, don’t let me forget the geeky-krazy Corey Barker. Corey is very old school Photoshop. His Photoshop For Designers session definitely got to the core of what being a Photoshop Maestro is all about! He is also the creator of Photoshop Planet.

So, the next stop for Photoshop World is at Las Vegas, officially known as Photoshop West. If you have never gone to a Photoshop World, check it out. Also, when you go, don’t walk around with your Big-Ass DSLR! What’s the point? There’s nothing to shoot with it, except for at a couple of booths that do have models and lights set up. I recommend taking a  point & shoot. You’ll be be more free, and you’ll get more photos, and besides you’ve got three days!

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